The Following study – The perceived importance of in-store music and its effects on store atmosphere
was done by A. North, D. Hargreaves and J. McKendrick (1997)
The above study was done on a retail sports chain to measure the customers perception of the store when different styles of music were being played. Customers completed surveys and the results indicated that although they stated music was unimportant, the music actually influenced their perception of the store. When the music was upbeat with a fast tempo, customers thought the store was “cool and modern”, yet when slow music was played they thought it was “tired and dull”.
The same thing holds true for your employees as well! Similar studies show that employee production along with sales revenue also increase when the music you play coincides with you store’s theme.Give a listen to our Examples and our Demo